Data on demand

Detail Follow up

DFU Monitor is a weekly detail follow up questionnaire that is distributed to 1,000 GPs weekly. The questionnaire records qualitative insights into representative calls proving in-depth insights in to the key competency areas of interpersonal skills, technical selling skills and call impact.

In addition to insights into the performance of your own sales force and brands, DFU Monitor provides the same level of insight into your key competitors’ performance allowing you to benchmark your sales team and brand against the therapeutic area, specific competitors or the total market.

GP Detail Follow up responses ca 200 responses per disease area per quarter:

  • Real value ca £12000.
  • Qtr 4 2007 per disease area £1000.
  • Qtr 1 2008 per disease area £1500.
  • Qtr 2 2008 per disease area £2500.

Impact Monitor

  • By therapeutic area.
  • 1-4th choice product.
  • Last product prescribed.
  • New, switch, add or repeat.
  • Type of patient.
  • Reason for usage.
  • Impact of local recommendations/guidelines on prescribing in this disease area.
  • Disease areas: Erectile dysfunction; osteoporosis; angina; hypertension; acidity/motility disorder; anti-depressants; anti-obesity; Anxiolytics; Hypolipidaemics; anti-asthmatics; oral contraceptives; COPD; benign prostatic hyperplasia; diabetes.

500 GPs usage data per qtr per disease area:

  • Qtr 4 2007 per disease area £1000.
  • Qtr 1 2008 per disease area £1500.
  • Qtr 2 2008 per disease area £2500.